Challenge made a short feature film inspired by the company’s graphic identity. The film used motion design and was all about simplicity, with an elegant soundtrack, refined narrative, smooth rhythm and links, and succinct texts. The choice of images enabled the message to go beyond words.

Silhouettes emerge from the background and showcase the group’s people, facilities and operating areas worldwide. The film also emphasizes the company’s environmental and social responsibility, in addition to showcasing its business areas and technologies. The images and production techniques help the target public to identify with the company and also increase buy-in.

The film embodies Addax Petroleum’s corporate identity and its social commitment. Through the film, Addax Petroleum depicts its work, promotes its image as a responsible company, and forges a unique relationship with its employees and partners.’s strong visual approach proved very popular with the group, which also praised an extremely positive working relationship.