Case study: a content strategy built around digital

a2p.agency built a content strategy to promote the Salon International de la Haute Horlogerie on digital platforms, on social networks and TV channels.

Where professionals, journalists, collectors and amateurs meet every year to discover this unique exhibition, a2p.agency made it shining internationally thanks to its double expertise in digital and audiovisual content production.

Challenge

For this project, a2p.agency assisted both the Fondation de la Haute Horlogerie, organiser of the SIHH, and watches brands, in developing a global approach so as to maximize their visibility on social networks and medias all along the event.

a2p.agency has been able to meet the needs of the clients by adding value to the project with its quality audio-visual know-how and capacities of reactivity and adaptability.

> Artistic Creation: development of a digital strategy and a creative concept

> Content Production: production of videos, Instagram stories, live broadcast, highlights and photos

> Streaming Live: conceptualisation and management of the Auditorium, broadcasting live all the conferences on SIHH social media

> Medias Relations: promotion of the event, creation of content for TV medias and digital support