Challenge was dedicated to social media communication and defined exclusive content before, for and after the show's opening: posting plan, content strategy, community management and key performance follow-up.

Content is at the heart of the digital strategy. Car launches, news, GIMS backstage, testimonials and games created interaction with the community. 

Over 300 posts were published on the GIMS’ social networks and led to close to 49'000 followers being acquired and 339'000 interactions being generated. Those figures demonstrate the success of the brand content strategy.


More than
additional followers since 2018
More than
interactions on the networks
More than

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