Challenge

The challenge of this project was twofold: imagine a powerful message featuring Montblanc's new Mark Maker and make a successuful launch of the campaign through press relations.

On the evening of the launch at the Montblanc boutique in Geneva, Stan Wawrinka, very elegantly dressed in black, had taken the opportunity to ask questions about his passion for tennis, confessing that he uses the long hours spent on planes to relax while listening to music. 

It is through this dynamic that a2p imagined this scene in a very characteristic sound universe. Essential travel companions, the shoulder bag and headphones are highlighted to reinforce the idea of an active and modern man. On the production side, the focus is on a mix of rhythmic and slow motion images, with product shots, subject matter and mood illustrations. 

What if we would tell your story?

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