Piaget : stimulating desire and generating emotion
Pour fêter le lancement de sa dernière création, Piaget convie neuf Game Changers à New York. Venues du monde entier, ces personnalités de renom incarnent l’esprit et les valeurs de la célèbre maison horlogère. Grâce à a2p.agency, la cérémonie bénéficie pour la première fois d’une retransmission live sur Facebook.
Challenge
The package put together by a2p.agency had three component parts: set a coherent digital communication strategy, broadcast and share live on social media, and convey the brand’s image, using carefully designed audiovisual content. The project harnessed major technical and human resources, with a cameraman and an editor tasked with producing ready to broadcast clips.
Content was at the heart of this strategy. Archives, animated clips, interviews, games and visuals made up a coherent and relevant whole adapted to the client’s wishes and the public’s expectations.
In the end, over 300 posts were made on the GIMS’ social networks and led to close to 25,000 followers being acquired and 51,000 interactions being generated. These figures demonstrate the success of this brand content strategy.
More projects
