Veloland

L'enseigne spécialiste du vélo en Suisse souhaitait développer sa notoriété et booster ses ventes via une campagne publiciatire. Elle a choisi de faire appel aux équipes d'a2p.agency pour l'écriture et la réalisation d'un film publicitaire (diffusion Télévisuelle et digitale) présentant de facon détournée, l’offre VELOLAND et son positionnement.

Challenge

The challenge was to write and produce a single advertising message intended for a broad audience with heterogeneous profiles.

The bias of a2p.agency has been to discover the diversity of the Veloland's offer to the entire target, through the succession of fragments of life in a situation on a bike: sequence of 7 shots showing 7 different bikes , in 7 different situations. So everyone can project themselves on a bike Veloland.

On a production side, the a2p.agency team was inspired by the "Millenials": rhythmic, lively and colorful images, to embody each of the models, a combination of on-board cameras and stylistic details to accentuate the tour. in turn the environment and the values that each product conveys.