The challenge was to write and produce a single advertising message intended for a broad audience with heterogeneous profiles.

The bias of has been to discover the diversity of the Veloland's offer to the entire target, through the succession of fragments of life in a situation on a bike: sequence of 7 shots showing 7 different bikes , in 7 different situations. So everyone can project themselves on a bike Veloland.

On a production side, the team was inspired by the "Millenials": rhythmic, lively and colorful images, to embody each of the models, a combination of on-board cameras and stylistic details to accentuate the tour. in turn the environment and the values ​​that each product conveys.