Watches and Wonders, a digital strategy for an unprecedented situation

a2p.agency has developed a content strategy with the Fondation de la Haute Horlogerie to promote the Watches & Wonders event through digital channels

Where usually retailers, journalists, collectors and amateurs meet every year to discover this unique exhibition, a2p.agency made it shine internationally thanks to its double expertise in digital and audiovisual content production.

Challenge

Watches and Wonders were to take place, as every year, in Geneva. Unfortunately, the Fondation de la Haute Horlogerie, which organizes the event, had to cancel the 2021 edition. The a2p.agency team together with Idéative imagined a brand-new event accessible online: a digital platform featuring content produced exclusively by the FHH and the 40 exhibiting brands.

The Watches and Wonders project was developed to meet several needs of the client: to ensure the event’s visibility at the international level, provide a distribution platform for brands and offer varied content to a large audience.

- Audiovisual content creation

- Production of two programs broadcast on the platform and social networks

- Develop a media center digital platform for the media

- Set up a digital player to broadcast all the content produced by the FHH and the brands

A GLOBAL DIGITAL JOURNEY
DISCOVER
ENJOY THE DIGITAL EXPERIENCE
GROW YOUR NETWORK
FROM DIGITAL

Solutions

> Artistic direction: elaboration of the digital strategy and artistic concept

> Editorial direction: define editorial approach, writing of subjects, reports and interviews

> Creation of content: production of video-based storytelling and clips to discover the watchmaking world and a TV show

> Creation of the television studio: reflection on the concept, 3D design and construction of the studio

> Digital platform management: creation of the media center and content upload on the digital platform (photos, videos and press releases) and creation of the digital player

> Coordination: planning, content production follow-up, IT support and liaise with the brands