The Story Behind Raymond Weil "The Fifty"

In 2026, the independent Geneva-based watchmaker Raymond Weil celebrates 50 years of watchmaking excellence. To mark this milestone, we had the pleasure of conceiving and producing a film dedicated to the creation of their anniversary timepiece, “The Fifty”. To elevate this special edition, we designed and recreated two watchmaking workshops, combining virtual production on LED walls with physical set design to showcase the Maison’s craftsmanship with precision and elegance. This project reflects a strong and deliberate artistic direction, true to the brand’s identity, where aesthetic excellence meets technical mastery.