a2p.agency showcases the LVCEA collection for Bulgari

"Lvcea illuminates women's daily lives": this is the slogan around which Bulgari orchestrates its collection of watches for women. For a2p.agency, the formula resonates like an inspiration and serves as a guideline for the creation of promotional films intended for the brand's social networks.

Challenge

The storyline depicts an elegant and contemporary young woman donning her Lvcea watch. The camera follows her throughout her day, over the course of her activities and the clothes she wears. a2p.agency has drawn on film industry techniques to achieve top-end image quality.

The shallow depth of field enhances the subject and catches the eye. Some sequences were shot in super slow motion to magnify gestures and actions. Close-ups subtly emphasize the details. The editing is dynamic and fits with the rhythm and changes to the music.

From the emerging brightness of dawn, to the shimmer of the setting sun and moonlight at night, the film is a true ode to light. Light plays a key role, whether indoors, in the countryside or urban, natural or recreated environments. The equipment and techniques used mean that a2p.agency has created a film with a cinema aesthetic, from the screenwriting to production. The film comes in several episodes in social media friendly formats.