B&M x Aurélien Giraud for a new collection

In a disruptive universe where three elements - Aurélien, the dodecagonal shape emblematic of the collection and the location - are mixed together, the director's aim was to capture an energy and emotion that would give off a sense of calm around the protagonist.

The drone was used to fly over the lake and to get a wide shot of the location.

A subtle mix between dynamic shots in perpetual movement and posing shots with a steadycam allowed to accentuate the feeling of weightlessness above the diving board - central element bringing a graphic dimension to the mise en scène with Aurélien Giraud, as the only actor.