Creative content for Montblanc Only Watch auction
a2p.agency created a short film for Montblanc on its Star Legacy Rieussec, presented at the Only Watch 2021 charity auction in Geneva.
Challenge
The unique piece celebrates the 200th anniversary of Nicolas Rieussec’s famous ink #chronograph, developed in Paris to time horse races.
Our team filmed at the Montblanc manufacture in Villeret, in Jura, to capture the various manufacturing steps. They also worked with a graphic designer to animate stills and reveal the craftsmanship behind this incredible timepiece.