The idea of this advertising campaign was to create a link between two environments giving the illusion that the character is a magician who can grant wishes.

By creating the illusion that these two situations are complementary, the staging supports the magical and poetic effect of this gift, and makes the message understandable to the viewer.

In terms of aesthetics, we imagined a warm setting in the office and in the flat. By creating an atmosphere of warm colours, the aim is to underline the fairytale aspect of the spotlight and the hope that these donations will generate.


Content creation
Colorgrading expertise