To announce this new product, Baume & Mercier trusted with the task of giving a true identity to the collaboration with Aurélien Giraud by playing with codes present in the fashion world (studio shooting, neutral background, black and white) while integrating the visual language of skateboarding.

We chose to work on the idea of gesture and movement. Stolen images, attitudes and everything that reflects Aurélien's personality. The pictures of the product follow the same style as the whole film. The idea is to create an image of the watch product, which is unconventional, in order to give it a strong and singular identity.


Fish Eye
Slow Shutter





Ultra-wide angle lenses, a moving camera close to the action, live sound and a digital image texture. Sharp contrasts, black and white design. Repetition, textures and camera movements.