Girard Perregaux - the shape provides the inspiration
The Laureato was created in 1975 and is one of the Swiss watchmaker Girard-Perregaux’s flagship products. In 2016, the Laureato made its big comeback on the watchmaking stage in a limited edition. Girard-Perregaux wanted to showcase the unique world of this symbolic watch by increasing its social media profile and presence.
a2p.agency worked with the Girard-Perregaux team to put forward a brand content strategy directly inspired by the watch’s octagonal shape. Echoing the eight sides of the watch, week after week the videos will explore eight subjects synonymous with the Laureato. Creating, discovering, sharing and experiencing – the videos in turn visit the worlds of art, music and extraordinary sports.
Borrowing strong and symbolic images from sculpture, wine and glassmaking, the story celebrates the passion and know-how harnessed to make the Laureato. They emphasize the fine materials, painstaking techniques, creative energy and the quest for absolute perfection.
a2p.agency has created an original and sophisticated campaign available in several formats for social media. a2p.agency has showcased the very soul of the Laureato and the values embodied by the watch in the teaser, animated film and the lifestyle video alike. Plunging into elegant and dynamic ambiences, the images pay tribute to the watch, those who make it, and those who wear it.
Our collaboration with a2p.agency went very well. It is a real Dream Team that has invested in our service, we look forward to our future collaborations.