Challenge

Characterised by its iconic octagonal shape, the colour and materials of the new Laureato Absolute have confirmed the link between the automotive and watchmaking worlds.

Also, in order to reveal and celebrate the partnership between these two great luxury brands, a2p.agency produced a film highlighting the particularities and shapes of the watch while creating a unique setting around the performance.

 

In order to communicate the launch of the Laureato Absolute Chronograph x Aston Martin F1 to the press, we developed an interactive digital platform in collaboration with Ideative, on which we broadcast the press conferences live from La Chaux-de-Fonds (Switzerland), Miami (USA) and Silverstone (UK) simultaneously.

Between video, photo and live, we brought our know-how and creative expertise throughout the project.

 

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