The storyboard produced by retraces the history of these two flagship brands, united in their quest to create designs that are functional yet unique. A team travelled to Las Vegas to meet the designer of the legendary racing car and do the location scouting and shoot the film. A true journey back in time, the script transcends the principles of documentaries by using techniques borrowed from advertising films.


Archives, feats, graphic illustrations and interviews are staged in settings reflecting the identity and unique world of the two brands. 

Halfway between a report and a beauty shot, has produced a streamlined and dynamic film designed to capture the viewer’s attention. Just like watchmaking and the car industry, the film combines heritage and modernity. The film is scheduled for release in September on the social networks and the two companies’ websites.