Challenge was entrusted with social media communication and this took the form of exclusive content being deployed five months before the show opened its doors. set Key Performance Indicators (KPIs), devised/drafted the publication schedule, produced content, managed the social networks and monitored performance. Content was at the heart of this strategy.

Archives, animated clips, interviews, games and visuals made up a coherent and relevant whole adapted to the client’s wishes and the public’s expectations.

In the end, over 300 posts were made on the GIMS’ social networks and led to close to 25,000 followers being acquired and 51,000 interactions being generated. These figures demonstrate the success of this brand content strategy.


More than
interactions on the networks
More than
hours of rush
More than
visits on the event